Difficult concern, “What is SEO?”. Similar to practically all internet-related terms, ideas and concepts, that of “SEO” does not have a special meaning and it is a fuzzy principle in the majority of people’s mind.
Still, what is SEO? Because there is no ultimate, fully comprehensible definition for “SEO”, the only method to go is to have a look at several definitions and try to merge them in order to have the right point of view.
Wikipedia: “Search engine optimization (SEO) is a set of methods focused on improving the presence of a site in online search engine listings. The term also describes an industry of specialists that perform optimization jobs on behalf of client websites.”
Fakezilla: “The changes that are made to the content and code of a web site in order to increase its rankings in the outcomes pages of online search engine and directory sites. These changes may involve rewording body copy, altering Title or Meta tags, elimination of Frames or Flash content, and the looking for of inbound links.”
The Web Search Workshop: “The term used to describe the marketing strategy of preparing a site to improve its opportunities of being ranked in the top results of an online search engine once a pertinent search is carried out. A variety of factors are essential when optimizing a site, consisting of the material and structure of the site’s copy and page layout, the HTML meta-tags and the submission procedure.”
There are likewise two schools of SEO: white hat SEO and black hat SEO. 구글seo White hat SEOs are those that play by the rule (in fact standards provided by search engines). Black hat SEOs are those that press the limitation of SEOs and utilize some questionable or prohibited strategies (according to the standards).
Site NOVA: “acronym for seo. This is the process of making a site ‘search-engine-friendly. Seo is mostly used to increase rankings in SERPs, and effective SEO can increase the potential of your site and bring in more traffic.”
Thousands more meanings are readily available, practically as lots of “SEO guru’s” you will find online (” The Guru Problem” is in fact the title of another article to be published soon).
As you can see, no definition is like another, but they all tend to assemble to a specific typical understanding.
There are many strategies and tools utilized to accomplish SEO objectives, and they ought to NOT be included within a meaning.
Since it is not fix to specify an idea through its tools, here is a meaning I have come up with after long deliberations. The idea is to specify SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of optimizing and tuning a web site and gaining online awareness for it, in order to provide targeted visitors and make sure high conversion rates.
When done properly, SEO activities need to:
– make online search engine crawl the site;
– make online search engine index the site;
– make sure a high ranking amongst SERPs (Search Engine Results Pages) for given keywords;
– accomplish a high page rank;
– drive targeted traffic;
– achieve high conversion rates among the website’s visitors.
Since nothing is ultimate and definitive in the world of SEO, I ‘d like to receive your feedback and remarks: TeaWithEdge.com is a way to contact me and speak out about your Marketing concerns.
There are likewise 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (actually standards provided by search engines). Black hat SEOs are those that press the limitation of SEOs and use some doubtful or forbidden techniques (according to the guidelines). These black hat SEO strategies are likewise frequently understood as spam.”
Search engine optimization is mostly utilized to increase rankings in SERPs, and efficient SEO can increase the potential of your site and bring in more traffic.”